Ralph Lauren: Collection 2021 20 Seconds
Brand
Date
Apr 2021
Description
Ralph Lauren presents the Collection 2021 in a 20-second fashion spot that spotlights the label's signature tailoring and leather goods. The film captures a model styled in a navy blazer and denim, accessorized with a structured embossed leather handbag. The visual approach utilizes a warm, neutral architectural interior to frame the silhouettes. The production employs natural light and live-action techniques to emphasize a clean aesthetic, focusing on the textures of the apparel and the craftsmanship of the accessories.
Style
Vertical, Commercial, Warm, Clean
Techniques
Natural light
Industries
Color
Navy
Caramel
Denim
Background
Hotel Lobby
Context
Advertising Campaign, TVC / TV Commercial
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