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Ralph Lauren: Collection 2021 20 Seconds

Date

Apr 2021

Description

Ralph Lauren presents a 20-second fashion film that explores the intricate textures of the brand's latest collection. Featuring a deliberate focus on craftsmanship, the film showcases a tan suede blazer and signature leather accessories against a refined architectural backdrop. Produced by Consulate, the project utilizes a cinematic, live-action technique to capture the subtle metallic hardware and rich material details. The visual narrative relies on dynamic editing to transition between close-up portraiture and tactile product shots, framed in a clean, vertical format.

Style

Vertical, Cinematic, Warm, Clean

Color
Camel
Pure White
Background

Set-dressed

Context

Advertising Campaign, Brand Film / Corporate Video

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