Ralph Lauren: Collection 2021 20 Seconds
Brand
Date
Apr 2021
Description
Ralph Lauren presents a 20-second fashion campaign that spotlights the brand's latest collection. The commercial features a central model wearing a sleeveless dress with contrast stitching and dark sunglasses, emphasizing a refined, minimalist aesthetic. Captured in a neutral, indoor architectural setting, the piece relies on natural light to highlight the construction of the apparel and the texture of a signature tan leather handbag. The production, managed by Consulate, centers on clean compositions to showcase the collection's structural details.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Color
Jet Black
Caramel
Background
Set-dressed
Context
Advertising Campaign
Associated creatives
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