Queensland Hydro
Hydro is How
Brand
ProjectHydro is How
Date
Jan 2025
Description
Queensland Hydro's campaign, 'Hydro is How,' frames the energy sector through a lens of natural immersion. The project highlights the relationship between topography and resource, utilizing wide aerial perspectives of scenic terrain alongside intimate, live-action shots of water movement. Produced by Taxi Film Production with creative support from ENGINE GROUP, the work leans into a cinematic aesthetic. The visual narrative prioritizes a warm, organic color palette and consistent natural light, focusing on the interplay between the subjects and their environment to underscore themes of power and fluid motion.
Style
Horizontal, Action, Cinematic, Warm
Techniques
Natural light
Industries
Electric / EV
Color
Navy
Amber
Background
Lake
Context
Advertising Campaign, Brand Film / Corporate Video
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