Queensland Hydro: Hydro is How

Brand

Date

Jan 2025

Description

Queensland Hydro's campaign 'Hydro is How' explores the intersection of natural power and energy infrastructure. The project is framed through a cinematic lens, focusing on the calm, kinetic energy found in Australian landscapes. The film leans into atmospheric visuals, alternating between expansive aerial vistas of mountain-lined lakes and intimate, live-action shots of water movement. By utilizing natural light and warm tones, the production emphasizes a connection to the environment through a series of tranquil, nature-focused vignettes. Creative development for the campaign was led by agency ENGINE GROUP, with production services provided by Taxi Film Production.

Style

Horizontal, Action, Cinematic, Warm

Techniques

Natural light

Industries

Electric / EV

Color

Navy

Amber

Background

Lake

Context