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Qualtrics

Vignette
ProjectVignette
Date

Jun 2026

Description

Qualtrics showcases a family gathering in this commercial spot titled Vignette. The production, helmed by GREATERGOOD, captures a lively domestic kitchen scene characterized by a warm, welcoming atmosphere. The film utilizes live-action techniques and natural light to document candid shared moments, from food preparation to arriving guests. The aesthetic leans into a clean visual style, emphasizing the interaction between family members in a sunlit home environment.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

CPG / Packaged Food

Background

Kitchen

Context

TVC / TV Commercial

Associated creatives

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