Puma, Premier League: The Biggest Goal
Brands
Date
Aug 2025
Description
The Biggest Goal serves as a collaborative campaign for Puma and the Premier League, documenting a series of energetic sports sequences set throughout London. The film captures an urban football narrative, moving from neighborhood streets and local parks to riverside backdrops featuring The Shard and Tower Bridge. Produced by HELO with creative direction from agency DUDE, the project utilizes live-action technique and natural light to maintain a clean, high-energy aesthetic. Post-production and VFX were handled by Creep Studios to refine the fast-paced, lifestyle-focused visuals.
Style
Lifestyle, Vertical, Warm, Clean
Techniques
Natural light
Industries
Color
Jet Black
Beige
Pure White
Background
Street
Context
Advertising Campaign
Associated creatives
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