Puma, Cloud9: Dare You
Date
Mar 2023
Description
Puma and Cloud9 collaborate on the "Dare You" commercial, a film that blends domestic realism with surreal narrative elements. Produced by Ridley Scott Associates UK with creative oversight from Moon to Mars, the campaign moves through a sequence of intimate, character-driven vignettes. The film leans into a cinematic aesthetic, utilizing moody lighting and deep shadows to establish a surreal atmosphere. These sequences are captured through a live-action technique, interspersed with instances of slow motion to accentuate the dreamlike quality of the characters' movements across diverse, atmospheric interiors.
Style
Horizontal, Action, Cinematic, Moody
Techniques
Slow motion
Industries
Context
TVC / TV Commercial
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