Puma, Ahluwalia: Missed Flight
Date
Nov 2025
Description
Puma and Ahluwalia debut 'Missed Flight,' a fashion project that captures a narrative moment between two subjects preparing for travel. Filmed with a cinematic approach, the production utilizes natural light to highlight the intricate layering of the apparel against a warm, urban backdrop. The project features live-action technique to ground the collaboration in a realistic setting. Production was handled by Black Dog Films, with sound design by Black Dog Films UK and post-production provided by The Assembly Room.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Color
Crimson
Navy
Jet Black
Background
Street
Context
Advertising Campaign
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