Puma: The Dreamer
Brand
Date
Sep 2020
Description
Puma's The Dreamer campaign centers on the intensity of outdoor basketball culture, capturing training drills and pickup games on a local asphalt court. The project, produced and directed by Object and Animal, documents players in a fast-paced environment that highlights the athletic energy of the sport. The visual approach relies on a cinematic, desaturated color grade that utilizes low-contrast tones to ground the live-action footage. Music supervision by Demon Music Group Ltd. supports the film, while post-production and visual effects were handled by Object and Animal.
Style
Vertical, Cinematic, Desaturated
Industries
Color
Jet Black
Crimson
Pure White
Background
Sports Venue
Context
Advertising Campaign, Brand Film / Corporate Video
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