Puma

Jun 2026

Puma presents a commercial studio lookbook for the Speedcat Mule, a footwear release that bridges ballet-inspired silhouettes with the brand’s long-standing motorsport heritage. The design features gathered leather toe caps and double elastic midfoot straps on an open-back chassis, set atop a slim rubber outsole. The collection spans four primary colorways—black, burgundy, dark espresso, and cream—showcased in a clean, minimalist layout. Captured with soft light, the horizontal imagery emphasizes the material textures and the subtle, embossed branding across the lateral toe box. The campaign features ROSÉ as the lead talent.

Horizontal, Commercial, Clean, Minimalist

Soft Light

Footwear

White Seamless, Residential Building

E-commerce / Product