Puma
She Moves Us
Brand
ProjectShe Moves Us
Date
May 2026
Description
Puma's She Moves Us project is a live-action campaign that captures the daily routines and personal movements of young women across diverse environments. The film, produced by GREATERGOOD, moves through intimate settings ranging from bedrooms and local shops to dance studios, framing each scene with a documentary-like approach. Utilizing natural light and clean composition, the work emphasizes texture and authentic expression. The narrative flow maintains a consistent pace, highlighting the intersection of sportswear and everyday life through a sequence of ambiently lit, observational shots.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
Sportswear
Color
Pure White
Jet Black
Background
Bedroom
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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