Puma: She moves Us
Brand
Date
Jan 2026
Description
Puma’s 'She Moves Us' campaign highlights the brand's athletic apparel and footwear through a series of energetic vignettes. The film leans into a nostalgic visual language, utilizing analogue film techniques and grainy textures to frame its subjects across various retro-inspired settings. Produced by Good Times, the project captures a diverse cast in a sequence of dynamic shots, from poses against bright backdrops to moments styled around vintage televisions. The creative aesthetic channels an 1980s sensibility through warm color grading and classic live-action cinematography.
Style
Lifestyle, Horizontal, Warm, 1980s
Techniques
Analogue / film
Industries
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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