Puma: She Moves Us
Brand
Date
Feb 2024
Description
Puma’s 'She Moves Us' campaign captures the intersection of athletic performance and personal ambition. The commercial features a diverse group of women navigating a variety of active environments, ranging from high-intensity training gyms and outdoor running tracks to more intimate, domestic basketball practice. Produced by Sweet Rickey, the film utilizes a fast-paced montage to document movement across several disciplines. The cinematography balances studio and natural lighting to emphasize athletic apparel, while incorporating slow motion sequences to underscore the precision of each movement. Post-production support was provided by EDITBAR, Nice Shoes, and Zero VFX.
Style
Horizontal, Commercial, Action
Techniques
Slow motion
Industries
Context
Advertising Campaign
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