Puma introduces its Seasons collection through this promotional film, focusing on performance-driven sportswear and outdoor-ready footwear. The visual narrative centres on trail running, highlighting the technical cushioning of the brand's latest apparel and shoes against a backdrop of rugged terrain.
The project utilises a combination of live-action technique and drone footage to capture the movement of runners across varied landscapes. Post-production and VFX work was handled by Nice Shoes and Edit Bar, emphasizing the material details of the technical fabrics and footwear design.
