Puma: Seasons
Brand
Date
Apr 2023
Description
Puma introduces its Seasons collection through this promotional film, focusing on performance-driven sportswear and outdoor-ready footwear. The visual narrative centres on trail running, highlighting the technical cushioning of the brand's latest apparel and shoes against a backdrop of rugged terrain. The project utilises a combination of live-action technique and drone footage to capture the movement of runners across varied landscapes. Post-production and VFX work was handled by Nice Shoes and Edit Bar, emphasizing the material details of the technical fabrics and footwear design.
Style
Horizontal, Commercial
Techniques
Drone footage
Industries
Color
Coral Red
Pure White
Background
Forest
Context
Advertising Campaign
Associated creatives
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