Puma

Jun 2026

Puma presents a large-scale environmental installation in this vertical aerial project titled Seaport Aerial. Captured via drone, the work centres on a street-level mosaic grid composed of high-contrast monochrome portrait photography. The installation runs between two red brick buildings, framing the brand's graphic identity within an urban, banner-like composition. Produced with creative input from WIGZ™, the project utilizes a cinematic, top-down perspective to document the scale of the display. The execution relies on natural daylight to maintain clarity across the grid, emphasizing the geometric interplay between the photography and the architectural surroundings in the sportswear fashion space.

Vertical, Cinematic, Monochrome

Drone footage

Sportswear

Alley

Advertising Campaign, Brand Film / Corporate Video