Puma
Run Your City
Brand
ProjectRun Your City
Date
Oct 2025
Description
Puma brings its Run Your City campaign to the streets with a high-impact visual identity system designed by Senior Art Director and Graphic Designer Giacomo Donati. The project spans both out-of-home billboard placements and digital assets, grounding the sportswear brand’s athletic narrative in urban environments. Donati’s execution relies on a clean, graphic aesthetic that leverages bold typography and precise vector-based lockups. The creative strategy employs large-scale messaging and minimalist framing to highlight the collection, utilising natural light and a structured grid system to maintain visual consistency across diverse formats.
Style
Graphic, Horizontal, Commercial
Techniques
Typography
Industries
Sportswear
Context
Advertising Campaign
Associated creatives
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