Puma

Oct 2025

Puma’s Run Your City campaign is a sportswear branding initiative centered on bold visual identity systems and expansive outdoor advertising. Senior Art Director and Graphic Designer Giacomo Donati leads the visual execution, utilizing a minimalist approach that prioritizes precise typographic framing. The project integrates large-scale billboard displays with distinct graphic design lockups. Throughout the campaign, Donati employs a structured layout system—accentuated by construction grid lines and clean vector elements—to pair the iconic Puma logo with high-contrast, assertive messaging. The work spans various media formats, balancing urban environmental photography with clinical, high-impact branding assets.

Graphic, Horizontal, Commercial

Typography

Sportswear

Advertising Campaign