Puma: Rumors
Brand
Date
Feb 2024
Description
Puma brings a high-energy perspective to the court with 'Rumors,' a sports commercial project that captures the intensity of basketball culture. The campaign leverages a cinematic style and fast-paced editing to showcase athletic performance and technical apparel design. Developed in collaboration with Translation, the project blends live-action technique with stylized visual effects. The narrative centers on movement and skill, leaning into the rhythm of the game across an outdoor setting.
Style
Horizontal, Action, Cinematic
Industries
Background
Sports Venue
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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