Puma explores the heritage and culture of rugby league in the short-form video project Queensland ER. The piece leans into the energy of the sport, layering archival match footage with present-day interviews and commentary to bridge the gap between team history and current fan culture.
Developed by agency Bursty, the edit utilizes a blend of high-definition cinematography and vintage clips. The project integrates action-oriented sequences, slow motion, and cinematic framing to capture the atmosphere of the stadium.
