Puma
pumamotorsport x porsche targa
Brand
Date
Sep 2025
Description
Puma brings together automotive heritage and contemporary sportswear in this collaboration with Porsche Targa. The campaign features model Jahmal John Baptiste in a series of studio portraits that highlight the collection's layering, including hoodies with detailed script embroidery and structured outerwear. Photographed by Timo Kerber, the visuals lean into a clean and minimalist aesthetic. The imagery utilizes soft light and crisp studio environments to create a sharp contrast against the collection’s relaxed silhouettes, captured in both monochrome and full-color commercial compositions.
Style
Clean, Vertical, Commercial
Techniques
Soft Light
Industries
Sportswear
Color
Beige
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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