Puma: pumamotorsport x porsche targa
Brand
Date
Sep 2025
Description
Puma partners with Porsche for a collaborative motorsport fashion collection, centering the Targa line through a series of studio portraits. Photographed by Timo Kerber, the campaign features model Jahmal John Baptiste in a mix of technical sportswear and lifestyle silhouettes. The imagery utilizes soft light and minimalist studio settings to maintain a clean aesthetic, emphasizing the apparel's branding and textile details. The execution leans into a commercial approach, pairing functional sportswear elements with architectural backdrops.
Style
Clean, Vertical, Commercial
Techniques
Soft Light
Industries
Color
Beige
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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