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·Puma x Playstation Campaign 2024

Model in light blue hoodie and white shorts standing against a pink and purple gradient background with reflective surface.

Model posing in white Puma x PlayStation t-shirt and shorts with sneakers against a purple gradient background

Two models showcasing Puma x Playstation apparel and sneakers on a reflective purple gradient studio floor.

Puma x PlayStation sneakers floating above a reflective surface against a purple gradient background

Black and blue Puma sneaker floating above a reflective purple surface against a gradient background.

Model with pink hair wearing black athletic apparel and sneakers posing against a smooth purple gradient background with water reflection

Model wearing white Puma apparel and sneakers seated on a glossy reflective surface against a purple gradient background.

Close-up of legs wearing white socks and Puma x PlayStation sneakers against a gradient purple reflective background

Model with pink hair wearing Puma x PlayStation apparel and sneakers seated against a gradient sky background with a water reflection.

Puma Puma x Playstation Campaign 2024 2024

About

The Puma x PlayStation 2024 campaign highlights a collaborative collection of sportswear and footwear through a high-contrast, studio-based editorial lens. Photographer Calvin Pausania employs a minimalist aesthetic, utilizing reflective surfaces and smooth, atmospheric purple gradients to frame the product range. The imagery leans into a modern, polished look, incorporating pastel tones and 3D rendering techniques to emphasize the technical details of the sneakers and apparel. Casting director Eli Xavier brings a distinct visual presence to the portraits, while makeup artist Ischrak Nitschke complements the stylized, commercial composition.