Puma: Puma x Playstation Campaign 2024
Brand
Date
May 2024
Description
The Puma x PlayStation 2024 campaign highlights a collaborative collection of sportswear and footwear through a high-contrast, studio-based editorial lens. Photographer Calvin Pausania employs a minimalist aesthetic, utilizing reflective surfaces and smooth, atmospheric purple gradients to frame the product range. The imagery leans into a modern, polished look, incorporating pastel tones and 3D rendering techniques to emphasize the technical details of the sneakers and apparel. Casting director Eli Xavier brings a distinct visual presence to the portraits, while makeup artist Ischrak Nitschke complements the stylized, commercial composition.
Style
Vertical, Commercial, Warm
Industries
Color
Pure White
Jet Black
Background
Gradient
Context
Advertising Campaign
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