Puma
Puma x Playstation Campaign 2024
Brand
Date
May 2024
Description
The Puma x PlayStation 2024 campaign highlights a collaborative collection of sportswear and footwear, defined by a distinct palette of violet and pastel gradients. The imagery leans into a commercial aesthetic, utilizing polished studio compositions and reflective surfaces to showcase both apparel and technical sneaker detailing. Photographer Calvin Pausania leads the visual execution, capturing models against ethereal backdrops that incorporate 3D render and CGI elements. The campaign features a mix of portraiture and still-life product photography, with makeup by Ischrak Nitschke and casting by Eli Xavier.
Style
Vertical, Commercial, Warm
Industries
Sportswear
Color
Pure White
Jet Black
Background
Gradient
Context
Advertising Campaign
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