Puma: PUMA x CHEETOS Scoot Zeros
Brand
Date
Aug 2024
Description
Puma partners with Cheetos for the release of the Scoot Zeros basketball silhouette, presented here through a vibrant, miniature-scale commercial spot. The creative direction leans into an organic aesthetic, utilizing a stylized desert landscape as the stage for the product showcase. The animation sequence highlights the footwear through tactile, crafted elements, with a palette of warm terracotta, orange, and golden tones. The production blends live-action technique with stop-motion animation to integrate the sneaker design with branded product packaging and custom-built basketball hoops.
Style
Horizontal, Commercial, Warm, Organic
Techniques
Animation
Industries
Color
Scarlet
Jet Black
Golden Yellow
Background
3D Rendered Scene
Context
TVC / TV Commercial
Associated creatives
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