Puma: PUMA Women's Euro 25 Campaign
Brand
Date
Aug 2025
Description
Puma spotlights athletic performance and camaraderie in its latest campaign for the Women's Euro 25. The film follows a diverse group of footballers across training sessions and match-day moments, capturing the intensity of play on the pitch and the focused energy of the locker room. The commercial, produced by Falca, leans into a dynamic aesthetic defined by fast-paced action and raw, live-action techniques. Crisp camera angles and motion blur highlight the athletes in motion, while the reliance on natural outdoor lighting grounds the production in the reality of the sport.
Style
Horizontal, Commercial, Action
Techniques
Slow motion
Industries
Color
Jet Black
Sage
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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