Puma: PUMA SPEEDCAT x Rosé
Brand
Date
Aug 2025
Description
Puma introduces the PUMA SPEEDCAT campaign, featuring K-pop artist Rosé. The project focuses on a live-action commercial showcasing the brand's latest footwear and apparel, utilizing clean framing and natural light to emphasize the collection's details. Captured in an urban environment, the film centers on an industrial atmosphere with concrete architecture as a backdrop. Rosé is featured in the creative, styling the brand's signature athletic jacket against a vintage red car. Production for the campaign was handled by Falca.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Jet Black
Pure White
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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