Puma
PUMA - Go Wild
Brand
ProjectPUMA - Go Wild
Date
Mar 2025
Description
Puma brings its 'Go Wild' campaign to life through a cinematic exploration of urban movement. The commercial captures athletic runners navigating city landscapes, transitioning between the stark architectural lines of highway overpasses and the intensity of nocturnal street runs. Developed with agency adam&eveDDB and production house Love Song, the project leans into a moody aesthetic. Gritty textures and precise color grading highlight the physical effort of training, utilizing slow motion to emphasize the kinetic energy of the runners against shifting day-to-night environments.
Style
Horizontal, Action, Cinematic, Moody, Gritty
Techniques
Slow motion
Industries
Sportswear
Background
Street
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.