Puma: PUMA - Go Wild
Brand
Date
Mar 2025
Description
Puma’s 'Go Wild' campaign highlights the versatility of their sportswear range through a series of urban training sessions. The film tracks runners across city landscapes, shifting from daylight street scenes to cinematic low-light compositions that emphasize architectural scale. Produced by Love Song with creative direction from adam&eveDDB, the project utilizes moody, gritty textures and slow motion to capture the rhythm of movement. Sound design and composition by Leland anchor the visual narrative, which transitions between intense training sequences and atmospheric night runs.
Style
Horizontal, Action, Cinematic, Moody, Gritty
Techniques
Slow motion
Industries
Background
Street
Context
TVC / TV Commercial
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