Puma’s latest commercial for the Future line channels the kinetic energy of urban soccer culture. The project focuses on street-level athleticism, capturing players across concrete environments and neighborhood settings to showcase technical skill in a raw, authentic light.
Produced by Pomp&Clout with creative direction from KNAS, the piece utilizes gritty handheld cinematography and dynamic framing shifts. The visual language balances cool urban tones with high-contrast, vibrant neon accents, employing slow motion to emphasise movement throughout the live-action sequences.
