Puma: Puma - Future
Brand
Date
Dec 2018
Description
Puma’s latest commercial for the Future line channels the kinetic energy of urban soccer culture. The project focuses on street-level athleticism, capturing players across concrete environments and neighborhood settings to showcase technical skill in a raw, authentic light. Produced by Pomp&Clout with creative direction from KNAS, the piece utilizes gritty handheld cinematography and dynamic framing shifts. The visual language balances cool urban tones with high-contrast, vibrant neon accents, employing slow motion to emphasise movement throughout the live-action sequences.
Style
Horizontal, Commercial, Action, Gritty
Techniques
Slow motion
Industries
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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