Puma: OG Rematch Teaser
Brand
Date
Jun 2025
Description
Puma revisits the legacy of women’s sports in the OG Rematch Teaser, a campaign that bridges archival history with modern participation. The film utilizes a documentary-style approach, intercutting vintage newspaper clippings and team photographs with contemporary footage of women on the pitch. The production leans into a desaturated aesthetic, layering live-action technique with high-contrast typography to emphasize the project’s heritage theme. This teaser is formatted for vertical consumption, focusing on archival storytelling.
Style
Documentary, Vertical, Desaturated
Techniques
Slow motion
Industries
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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