Puma’s digital campaign, OG Letters AUS, shines a spotlight on the pioneering members of the 1975 Australian Women’s Soccer Team. The project channels a documentary aesthetic, featuring the former players as they reflect on their foundational contributions to the sport through a series of emotive readings.
Produced in partnership with agency Bursty, the film utilizes clean, minimalist studio lighting to frame the subjects against archival inserts and deliberate text overlays. This vertical-format campaign highlights the historical legacy of the team, grounding the narrative in live-action interviews that emphasize the athletes' shared history.
