Puma: OG Letters AUS
Brand
Date
Jun 2025
Description
Puma’s digital campaign, OG Letters AUS, shines a spotlight on the pioneering members of the 1975 Australian Women’s Soccer Team. The project channels a documentary aesthetic, featuring the former players as they reflect on their foundational contributions to the sport through a series of emotive readings. Produced in partnership with agency Bursty, the film utilizes clean, minimalist studio lighting to frame the subjects against archival inserts and deliberate text overlays. This vertical-format campaign highlights the historical legacy of the team, grounding the narrative in live-action interviews that emphasize the athletes' shared history.
Style
Documentary, Vertical, Warm, Clean
Industries
Color
Navy
Pure White
Background
White Seamless
Context
Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.