Puma: Noah - 20th Anniversary for Lift
Brand
Date
Sep 2025
Description
Puma celebrates the 20th anniversary of the Noah partnership with this commercial production by The Lift. The project captures a series of vintage-styled tennis matches set on clay courts, emphasizing a heritage-focused sports narrative. The film utilizes a combination of retro color grading and film grain to lean into a nostalgic aesthetic. Through candid, action-oriented live-action footage, the piece channels the energy of historic sporting events while maintaining a period-appropriate visual texture.
Style
Horizontal, Commercial, Retro, Nostalgic
Techniques
Analogue / film
Industries
Background
Sports Venue
Context
Advertising Campaign
Associated creatives
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