Puma celebrates the 20th anniversary of the Noah partnership with this commercial production by The Lift. The project captures a series of vintage-styled tennis matches set on clay courts, emphasizing a heritage-focused sports narrative.
The film utilizes a combination of retro color grading and film grain to lean into a nostalgic aesthetic. Through candid, action-oriented live-action footage, the piece channels the energy of historic sporting events while maintaining a period-appropriate visual texture.
