Puma: Nitro X Delhi Marathon
Brand
Date
Oct 2025
Description
Puma presents a high-energy activation for the Delhi Marathon, centered on the performance capabilities of the brand’s Nitro footwear range. The project functions as a dynamic commercial spot, documenting an interactive booth experience where participants engage with technology to monitor running statistics in real-time. Produced by Virtue Asia, the piece captures the intensity of the event through rapid-fire editing and live-action cinematography. By focusing on the intersection of athlete movement and footwear technicality, the film emphasizes a community-driven approach to sport and performance.
Style
Horizontal, Commercial, Clean
Industries
Color
Burnt Orange
Jet Black
Background
Showroom
Context
Advertising Campaign
Associated creatives
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