Puma presents a high-energy activation for the Delhi Marathon, centered on the performance capabilities of the brand’s Nitro footwear range. The project functions as a dynamic commercial spot, documenting an interactive booth experience where participants engage with technology to monitor running statistics in real-time.
Produced by Virtue Asia, the piece captures the intensity of the event through rapid-fire editing and live-action cinematography. By focusing on the intersection of athlete movement and footwear technicality, the film emphasizes a community-driven approach to sport and performance.
