Puma: Nitro Fusion
Brand
Date
Jan 2023
Description
Puma introduces the Nitro Fusion in this high-energy sports commercial, bridging the intensity of competitive basketball with detailed technical engineering. The project features an athlete navigating an outdoor court, utilizing live-action technique to capture precise, fast-paced movement. Cinematic sequences pivot from on-court action to a macro product breakdown, where the sneaker's internal Nitro foam and rubber composition are revealed through motion graphics. Developed by the team at Sunday Afternoon, the film leans into a gritty industrial aesthetic paired with atmospheric lighting, while Mophonics provides the accompanying sound design.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Color
Jet Black
Pure White
Scarlet
Background
Road
Context
TVC / TV Commercial
Associated creatives
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