Puma
GO WILD
Brand
ProjectGO WILD
Date
Apr 2025
Description
Puma's GO WILD campaign showcases a series of high-energy sequences featuring athletes and runners moving through varied urban environments, including city streets and residential areas. The project leans into a raw aesthetic, utilizing grainy film textures and moody lighting to emphasize the grit of nighttime training. Developed with agency partner adam&eveDDB and production house Lovesong, the campaign pairs cinematic framing with active, live-action movement. The visual language centers on atmospheric grading and intimate close-ups of endurance, capturing the intersection of sportswear and architectural landscape.
Style
Horizontal, Action, Cinematic, Moody, Grainy
Techniques
Super 8 / 16mm
Industries
Sportswear
Color
Jet Black
Pure White
Crimson
Background
Street
Context
TVC / TV Commercial
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