Puma: GO WILD

Brand

Date

Apr 2025

Description

Puma's GO WILD campaign documents the intersection of movement and city life, following athletes as they traverse residential streets, urban corridors, and bus depots. Developed alongside creative partners at adam&eveDDB, the project leans into a cinematic visual language characterized by atmospheric red lighting and high-contrast night settings. The film utilizes gritty film textures and a live-action technique to ground the athletic narrative. Production was handled by Lovesong, with additional post-production support from Cinelab Film & Digital and sound design by Leland. The result is a study of endurance set against shifting architectural backdrops.

Style

Horizontal, Action, Cinematic, Moody, Grainy

Techniques

Super 8 / 16mm

Industries

Sportswear

Color

Jet Black

Pure White

Crimson

Background

Street