Puma's GO WILD campaign documents the intersection of movement and city life, following athletes as they traverse residential streets, urban corridors, and bus depots. Developed alongside creative partners at adam&eveDDB, the project leans into a cinematic visual language characterized by atmospheric red lighting and high-contrast night settings.
The film utilizes gritty film textures and a live-action technique to ground the athletic narrative. Production was handled by Lovesong, with additional post-production support from Cinelab Film & Digital and sound design by Leland. The result is a study of endurance set against shifting architectural backdrops.
