Puma’s campaign, 'Fuel Your Fast', is a high-energy commercial focused on high-performance sports footwear. Developed by agency 20Something and produced by Kode UK, the project utilizes a blend of live-action technique and dynamic animation to highlight the product in a studio setting.
The visual execution leans into a fast-paced aesthetic, combining thermal imaging effects with glowing light trails. The sequence moves between a dark stage and a green pitch, using vibrant blue and magenta color grading to emphasize speed through slow motion and various VFX / visual effects.
