Puma: Fuel Your Fast
Brand
Date
Feb 2025
Description
Puma’s campaign, 'Fuel Your Fast', is a high-energy commercial focused on high-performance sports footwear. Developed by agency 20Something and produced by Kode UK, the project utilizes a blend of live-action technique and dynamic animation to highlight the product in a studio setting. The visual execution leans into a fast-paced aesthetic, combining thermal imaging effects with glowing light trails. The sequence moves between a dark stage and a green pitch, using vibrant blue and magenta color grading to emphasize speed through slow motion and various VFX / visual effects.
Style
Horizontal, Action, Cinematic, Saturated, Neon
Techniques
Animation, Slow motion, VFX / visual effects
Industries
Color
Cobalt
Magenta
Pure White
Background
3D Rendered Scene
Context
TVC / TV Commercial
Associated creatives
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