Puma
Fuel Your Fast
Brand
ProjectFuel Your Fast
Date
Feb 2025
Description
Puma brings its 'Fuel Your Fast' campaign to life in a high-energy commercial spotlighting high-performance sportswear. Developed by agency 20Something with production support from Kode UK, the project channels a high-tech aesthetic to emphasize speed and technical innovation. Featuring athletes captured across both dark studio stages and green pitch environments, the film utilizes thermal imaging and light trails to visualize movement. The production leans into saturated neon color grading, blending live-action technique with layered VFX to drive the visual narrative forward.
Style
Horizontal, Action, Cinematic, Saturated, Neon
Techniques
Animation, Slow motion, VFX / visual effects
Industries
Sportswear
Color
Cobalt
Magenta
Pure White
Background
3D Rendered Scene
Context
TVC / TV Commercial
Associated creatives
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