Puma
For The Runner’s High- Go Wild
Mar 2025
The 'For The Runner’s High- Go Wild' campaign for Puma explores the urban experience of long-distance running, following athletes through city streets and coastal routes at twilight. The film captures the intensity of night-time movement, utilising dynamic tracking shots and high-contrast lighting to shift between warm amber street glows and cool urban tones. Developed with creative contributions from adam&eveDDB London and Havas UK, the production brings together an expansive team including Love Song, Juice Films, and Common Image. The project relies on cinematic, live-action techniques and a moody, analogue-inspired aesthetic to frame the running environment.
Horizontal, Action, Cinematic, Moody
Analogue / film
Sportswear
Street
Advertising Campaign
