Puma: Evopower Wine Shot
Brand
Date
May 2026
Description
Puma’s Evopower Wine Shot campaign presents a cinematic sportswear narrative set against a nocturnal urban backdrop. The spot balances a high-contrast atmosphere with dynamic movement, featuring a foreground character in a candid moment contrasted by athletic figures in motion. The project leans into a distinctive, low-key visual language, utilizing live-action technique and integrated VFX to frame the scene. Post-production and visual effects for the project were managed by 9iFX Studios.
Style
Horizontal, Cinematic, Matte
Techniques
VFX / visual effects
Industries
Color
Jet Black
Beige
Background
Street
Context
TVC / TV Commercial
Associated creatives
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