Puma: Evopower Building Shot
Brand
Date
May 2026
Description
Puma’s Evopower Building Shot is a high-energy commercial video that places the brand's athletic performance gear against a cinematic backdrop. Featuring two runners in a nighttime urban setting, the film utilizes an ornate, historic building as its central stage. The production relies on sophisticated VFX from 9iFX Studios to integrate environmental elements, including billowing smoke from the building's tower. This sequence leans into a grand, atmospheric scale to emphasize the sportswear project's motion-oriented aesthetic.
Style
Horizontal, Cinematic
Techniques
VFX / visual effects
Industries
Color
Pure White
Jet Black
Background
Commercial Office
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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