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Puma: Evopower Building Shot

Brand
Date

May 2026

Description

Puma’s Evopower Building Shot is a high-energy commercial video that places the brand's athletic performance gear against a cinematic backdrop. Featuring two runners in a nighttime urban setting, the film utilizes an ornate, historic building as its central stage. The production relies on sophisticated VFX from 9iFX Studios to integrate environmental elements, including billowing smoke from the building's tower. This sequence leans into a grand, atmospheric scale to emphasize the sportswear project's motion-oriented aesthetic.

Style

Horizontal, Cinematic

Techniques

VFX / visual effects

Industries
Color
Pure White
Jet Black
Background

Commercial Office

Context

Advertising Campaign, TVC / TV Commercial

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