Puma: Do You
Brand
Date
Feb 2024
Description
Puma’s 'Do You' campaign presents a series of documentary-style vignettes that explore themes of individual expression and community. Featuring Cara Delevingne alongside a diverse cast, the production moves through varied environments including boxing rings and intimate group settings, focusing on authentic, active moments. Utilizing live-action technique and natural lighting, the film captures candid interactions and training sequences. The project, produced by Sweet Rickey, emphasizes a clean, editorial aesthetic to highlight the personal narratives of the participants.
Style
Editorial, Horizontal, Clean
Industries
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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