Puma’s 'Chase That Feeling' campaign focuses on the momentum of athletic performance, tracking runners across diverse environments. The production moves from urban running tracks to rural landscapes, utilizing shifting lighting that transitions from sunrise to late-night sequences.
This live-action project employs a mix of colour and monochromatic sequences, utilizing slow motion to emphasize footwork and the intensity of the stride. The creative direction, led by agency Bursty, highlights the range of technical sportswear through various outdoor training contexts.
