Puma: Back Page
Brand
Date
Jun 2025
Description
Puma’s Back Page project focuses on the intersection of sports media and athlete representation. The piece compiles a narrative of newspaper front pages and dedicated coverage centered on Harley Reid, reflecting the rapid rise of an athlete within the sporting landscape. The production bridges multiple formats, transitioning between dynamic newspaper collages and studio news segments. By weaving together clips of radio hosts and broadcast anchors, the project captures the scale of sports reporting. The visuals utilize polished broadcast framing and cinematic live-action technique to ground the high-energy subject matter in a clean, professional aesthetic.
Style
Vertical, Cinematic, Clean
Industries
Context
Brand Film / Corporate Video
Associated creatives
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