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Puma

Amelia Gray x Puma Mostro
Brand
Date

Jun 2025

Description

Puma introduces the latest iteration of its Mostro silhouette in a high-contrast editorial campaign featuring model Amelia Gray. The series highlights the footwear's vibrant design against a neutral architectural backdrop, focusing on a precise, clean aesthetic. Photographer Tereza Mundilova captures Gray in a set of dynamic, editorial poses, working with styling by Danyul Brown. The creative direction emphasises color-blocked accessories, pairing bright yellow footwear and matching bags against understated apparel.

Style

Editorial, Vertical, Clean

Industries

Sportswear

Color
Golden Yellow
Medium Grey
Crimson
Background

House

Context

Advertising Campaign

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