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ProjectBrand Identity
Wooden directional signage panel with black typography mounted on a hotel hallway wall.

Brand Identity 2025

Associated creatives

U.I.WD.
U.I.WD.Graphic Design
Fran Parente
Fran ParentePhotography
Kessia Riany
Kessia RianyPhotography
Vava Ribeiro
Vava RibeiroPhotography
Leandro Viana
Leandro VianaPhotography
Marina Ambrasas
Marina AmbrasasPrint

Tags

wooden directional signagedirectional signagewooden signagehotel signagehotel directorywayfinding typography

Description

This interior photograph features wooden directional signage for PULSO Hotel as part of its brand identity project. The light wood grain panel displays raised black typography listing floor numbers, suites, amenities like the gym, spa, and pool, as well as ground-floor facilities including the lobby, restaurant, boulangerie, and bar. To the right, a warm incandescent wall light illuminates a doorway marked with the room number 302. The composition highlights clean architectural lines, minimalist typography, and warm lighting textures.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Hotels

Color

Camel (80%)
Jet Black (20%)

Background

Hallway

Context

Brand Film / Corporate Video