Pull & Bear: Distressed

Nov 2024

Pull & Bear’s Distressed campaign explores contemporary street-style fashion, set against the backdrop of urban architecture and city life. The imagery draws on an editorial aesthetic to capture the textures and layering of the high street collection, featuring a mix of casual workwear, oversized silhouettes, and classic accessories like plaid ties and beanies. Photographed by Xabin Zabala, the series leans into a documentary-style approach, utilizing natural light to frame models Milique Douglas and others within active cityscapes. The project relies on analogue film techniques to create a nostalgic tone, emphasizing the distressed details of the apparel alongside the grit of an urban setting. Casting was handled by Charlie Dominguez Raidi.

Editorial, Vertical, Clean

Analogue / film, Natural light

Street

Advertising Campaign