Monochrome portrait of a young Black man leaning on a bridge railing wearing a plaid flannel shirt over a hoodie

Model Milique Douglas in a beige trench coat, grey beanie, and plaid tie standing outdoors on a city street.

Two male models leaning on a bridge railing outdoors, wearing layered streetwear jackets and dark trousers.

Two young male models walking across a city street past a blue taxi cab, wearing casual outerwear.

Two young male models walking on a London street for the Pull & Bear Distressed campaign, wearing casual streetwear.

Two male models posing on a city bridge with a river and urban skyline in the background for Pull and Bear

Two models standing on a paved street beside a large red double-decker bus for Pull & Bear

Pull & Bear Distressed 2024

About

Pull & Bear’s Distressed campaign explores contemporary street-style fashion, set against the backdrop of urban architecture and city life. The imagery draws on an editorial aesthetic to capture the textures and layering of the high street collection, featuring a mix of casual workwear, oversized silhouettes, and classic accessories like plaid ties and beanies. Photographed by Xabin Zabala, the series leans into a documentary-style approach, utilizing natural light to frame models Milique Douglas and others within active cityscapes. The project relies on analogue film techniques to create a nostalgic tone, emphasizing the distressed details of the apparel alongside the grit of an urban setting. Casting was handled by Charlie Dominguez Raidi.