Pull & Bear
Distressed
Nov 2024
Pull & Bear presents 'Distressed,' a fashion editorial campaign that leans into an urban, documentary-style aesthetic. Set against a backdrop of classical European architecture and city streets, the photography channels the grit of high street fashion with a clean, cinematic edge. Photographer Xabin Zabala captures the collection through an analogue-inflected lens, focusing on layered silhouettes and textured garments. Casting director Charlie Dominguez Raidi highlights a candid energy, featuring model Milique Douglas alongside other talent in a series of street-level vignettes. The imagery emphasizes everyday, relatable styling, utilizing natural light to frame the interplay between heritage stone structures and modern streetwear.
Editorial, Vertical, Clean
Analogue / film, Natural light
High Street Fashion
Street
Advertising Campaign
