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Two young male models walking on a London street for the Pull & Bear Distressed campaign, wearing casual streetwear.

Pull & Bear Distressed 2024

Associated creatives

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Description

This image captures an urban street fashion editorial for the Pull & Bear Distressed campaign, photographed by Xabin Zabala with casting by Charlie Dominguez Raidi. Two young male models walk along a city street flanked by traditional multi-story stone buildings, with a classic red double-decker bus visible in the background traffic. The model in the foreground wears a dark graphic sweatshirt, a plaid tie, a grey beanie, and wide-leg denim jeans while carrying a light trench coat. The second model walks slightly behind, wearing a black leather jacket over a plaid shirt and dark trousers. The natural lighting and street-level framing create an authentic documentary feel, highlighting modern youth streetwear and casual attitudes.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Jet Black (50%)
Denim (30%)
Camel (20%)

Background

Street

Context

Advertising Campaign