Pull & Bear: AND

Apr 2025

Pull & Bear’s AND campaign is a fashion editorial series that places contemporary streetwear and casual apparel within vibrant, minimalist architectural settings. The visuals utilise sharp geometric lines and contrasting primary colour palettes, ranging from textured pink walls to polished blue and yellow interiors. Photographed by Joaquin Burgueño, the series leans into warm, natural light and a distinct analogue film aesthetic to capture the collection. With production managed by Charlie Dominguez Raidi and hair styling by Octavio Leon, the campaign highlights the brand's seasonal separates through the dynamic poses of models Alfredo Diaz, Celic Dorig, Magdaleno Delgado, and Sorachi Terrazas.

Editorial, Warm

Natural light

Advertising Campaign