Pull & Bear
AND
Apr 2025
Pull & Bear's fashion campaign for the project titled AND presents a series of editorial shots featuring a quartet of models—Alfredo Diaz, Celic Dorig, Magdaleno Delgado, and Sorachi Terrazas. The imagery explores high street fashion through a lens of relaxed, contemporary streetwear, utilising minimalist architectural settings and vibrant, saturated backgrounds. Photographer Joaquin Burgueño documents the collection, employing warm color grading and natural light to emphasize textured fabrics and layered separates. With production handled by Charlie Dominguez Raidi and hair styling by Octavio Leon, the campaign utilizes a clean, editorial aesthetic that pairs graphic t-shirts and casual apparel with a deliberate, geometric composition. Techniques including analogue film and controlled directional lighting further define the visual language of the shoot.
Editorial, Warm
Natural light
High Street Fashion
Advertising Campaign
