Pull & Bear AND 2025

Description

This fashion campaign image for Pull and Bear features a group of four models posing dynamically among pale architectural blocks. Photographed by Joaquin Burgueno with hair styling by Octavio Leon and production by Charlie Dominguez Raidi, the scene highlights contemporary streetwear styling. In the foreground, a model wearing a blue baseball cap and dark jacket looks past the camera. Other models are arranged across varying levels of white geometric structures, wearing a mix of sportswear-inspired separates, long-sleeve graphic tops, and track pants. The lighting is bright and even, capturing crisp textures against a pastel purple and white background.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Set-dressed

Context

Advertising Campaign