Prospa: We Believe It Too
Brand
Date
Jan 2025
Description
Prospa’s commercial project, We Believe It Too, highlights the ingenuity of small business owners through a collection of humorous signage and trade slogans. The spot navigates a variety of urban and coastal settings, cataloging witty puns found on local business vans, fences, and shopfronts. Produced by Rabbit with creative work from CHE Proximity, the campaign utilizes a live-action technique to capture these authentic environments. The film employs natural lighting and smooth camera movement to maintain a grounded aesthetic, while post-production elements were managed by White Chocolate VFX and Alt VFX, with sound design by Sonar.
Style
Horizontal, Commercial, Retro
Context
TVC / TV Commercial
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