Prospa’s commercial project, We Believe It Too, highlights the ingenuity of small business owners through a collection of humorous signage and trade slogans. The spot navigates a variety of urban and coastal settings, cataloging witty puns found on local business vans, fences, and shopfronts.
Produced by Rabbit with creative work from CHE Proximity, the campaign utilizes a live-action technique to capture these authentic environments. The film employs natural lighting and smooth camera movement to maintain a grounded aesthetic, while post-production elements were managed by White Chocolate VFX and Alt VFX, with sound design by Sonar.
