Prospa
We Believe It Too
Brand
ProjectWe Believe It Too
Date
Jan 2025
Description
Prospa celebrates the spirit of small business in the campaign 'We Believe It Too.' This commercial video highlights the humor and character of local trade, featuring a montage of witty puns displayed on business signs, shopfronts, and company vehicles. The production leans into a documentary-style aesthetic, utilizing natural lighting and fluid camera movement to capture urban and coastal street scenes. The work was created by agency CHE Proximity and production house Rabbit, with post-production services provided by White Chocolate VFX and Alt VFX, and sound design by Sonar.
Style
Horizontal, Commercial, Retro
Context
TVC / TV Commercial
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