Pronounce: Backstage at F/W25 Romantic Sharpness (Show in Milan)

Jan 2025

Documenting the F/W25 'Romantic Sharpness' collection, this editorial series captures the frenetic energy and structural precision of Pronounce’s latest runway show in Milan. Photographer Su Shan Leong moves through the backstage environment to frame the collection's heavy focus on tactile knitwear, intricate macrame harness detailing, and architectural tailoring. Employing a mix of high-contrast low-key lighting and atmospheric analogue film techniques, the series emphasizes the sculptural silhouettes designed by Yushan Li and Jun Zhou. The imagery highlights the interplay between raw backstage candor and the sharp, defined shapes of the garments, utilizing directional light to draw out the richness of layered wools, textured knits, and deep, saturated color palettes.

Editorial, Vertical

Black Seamless

Backstage / Behind the Scenes