Pronounce

Dec 2024

The Pronounce Infinite Lines FW24 campaign presents a series of fashion editorial images that highlight the collection's sculptural silhouettes and intricate textile work. Captured through an analogue film lens, the project utilises a raw, earthy studio environment to emphasize the interplay between patterned knitwear, metallic-finish garments, and avant-garde outerwear. Photographer and art director Szilveszter Mako frames the subjects against mottled backdrops, using soft, directional lighting to draw out the tactile quality of the fabrics. The styling by Lisa Jarvis leans into a structured, contemporary aesthetic, complemented by set design from Edith di Monda that incorporates wooden elements to ground the compositions.

Editorial, Gritty, Horizontal

Analogue / film

Designer Fashion

Textured Backdrop

Lookbook