Progressive Insurance: Why You Ride "Wanderer
Date
Mar 2021
Description
Progressive Insurance's 'Why You Ride: Wanderer' campaign spotlights the motorcycling lifestyle through a series of sunlit sequences. The spot utilizes dynamic drone footage and fluid tracking shots to follow a rider through varied terrains, capturing the motion of the journey from an eye-level perspective. The project was developed by Arnold Worldwide and brought to life through production company Ruckus Films. Post-production and VFX were handled by The Mill London, with editing by Cosmo Street and sound design by Soundtrack Boston. This live-action commercial emphasizes a warm, golden hour aesthetic throughout its composition.
Style
Horizontal, Commercial, Warm, Golden Hour
Techniques
Drone footage
Industries
Color
Charcoal
Beige
Background
Road
Context
TVC / TV Commercial
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