Progressive Insurance Tom 2025

About

Progressive Insurance presents 'Tom', a comedic commercial spot that navigates relatable office dynamics within a modern corporate setting. The narrative centers on a conversation in a breakroom and boardroom, highlighting workplace interactions through a dry, observational lens. Produced by SMUGGLER with creative input from agency Arnold Worldwide, the spot employs a live-action technique marked by clean art direction and natural indoor lighting. Post-production work was handled by Arcade Edit, Company 3 New York, and Brickyard VFX, with sound design provided by Soundtrack Group.