Progressive Insurance: The Backup
Date
Sep 2024
Description
Progressive Insurance explores suburban frustration in The Backup, a television commercial that highlights the difficulty of trailer navigation. The narrative follows a driver attempting to maneuver a minivan on a quiet residential street, ultimately requiring assistance from backup quarterback Case Keenum. The spot features live-action technique captured in bright daylight, focusing on the interactions between the struggling driver and the unimpressed witnesses on the lawn. Production was handled by Prettybird with creative direction from Arnold Worldwide, while post-production and visual effects were managed by Zero VFX and The Color Refinery.
Style
Horizontal, Commercial
Industries
Background
House
Context
TVC / TV Commercial
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